Etsy Shop: Made by Phia

E-commerce / Illustration

Etsy shop, Made by Phia

Etsy Art Shop

Tools

Canva / Google Suite / Silhouette Portrait 3 machine and software / HP Envy 6000 series printer / paint

Made by Phia is an Etsy shop that I started in June of 2021. It was a passion project - a way for me to share my art. Over the past year, it has transformed into a small business where I sell stickers, prints, and other hand-painted art.

Unique Products for a Niche Community

The customer base of my shop includes the bullet journaling community, people who have pen pals or send letters, art appreciators, and people looking for eco-friendly alternatives. After conducting several landscape analyses of the hand-made sticker market on Etsy, I found that my products stand out as being created through traditional art rather than digitally, being more eco-friendly, and including more niche themes. The ultimate goal of my shop is to provide customers with unique products and experiences that they likely couldn't get anywhere else.

Unique
Eco-Friendly
Traditional Mediums

Building & Growing

Research

  • Identify target audience
  • Analyze competitors & price products
  • Source materials & calculate expenses

Design

  • Sketch and paint
  • Digitize and refine
  • Print and cut

Promote

  • Cultivate brand (graphics, imagery, packaging, etc.)
  • Engage with social media (Instagram, TikTok, Pinterest)
  • Utilize Etsy Ads and Etsy SEO

Becoming a Small Business Owner

The skills that I learn and utilize to manage my shop include landscape analysis, competitive pricing, social media promoting, customer service, research, graphic design, branding, and expense tracking.

Skills I learned while running Made by Phia, including SEO research, landsacpe analysis, and customer service

Made by Phia Today

Sticker Sheets are my shop's best-selling items. I gain traffic through social media, the Etsy marketplace, and Etsy advertising. Reviews and feedback from my lovely customers help me with developing new products and making improvements as I continue to manage Made by Phia. I keep stock of supplies and materials as demand fluctuates, and I record my monthly revenue and expenses to track profit and highlight market trends. This helps me determine my next steps as I grow and evolve my business.



Best Sellers